Holiday Tourism and Luxury Travel: The Latest Travel News Trends

A look at the travel industry news from PR Newswire in November and December that you might have missed.


Travel News Trends, November-December 2023


By Rhyam Williams | Published Jan. 8, 2024


As fall gave way to winter, PR Newswire was a hive of travel news activity. In November and December alone, PR Newswire distributed more than 1,500 travel-related press releases. This comes as no surprise, considering one of the busiest travel times of the year occurs during the fall and winter holiday seasons.

With consumers clamoring for travel news, key travel trends also emerged among releases including luxury travel experiences, winter escapades, and holiday adventures.

Let's take a closer look at these travel trends – luxury travel, winter getaways, and holiday tourism – amidst the fresh winter air. 

Some of the Most Popular Travel Releases:

In November and December, readers on viewed and interacted with these travel releases the most!

  • Millions are expected to travel for the total solar eclipse on April 8, 2024, making it the year's biggest travel event. The celestial spectacle is set to draw an unprecedented number of spectators seeking prime viewing locations.
  • Alaska Airlines and Hawaiian Airlines joined forces, creating expanded benefits and travel options for individuals traversing Hawai’i and the West Coast.
  • With the recent announcement of their partnership, Islands of The Bahamas and Brightline are offering passengers intriguing new opportunities. The collaboration should improve travel experiences and provide enhanced accessibility for those looking for exciting adventures in the Bahamas.
  • Sustainable aviation is at the forefront of travel industry innovation, with numerous industry leaders dedicated to long-term decarbonization goals. Virgin Atlantic made a groundbreaking contribution to these goals by conducting the world’s first 100% sustainable aviation fuel flight from London Heathrow to New York JFK.  
  • United Airlines announced direct flights between the United States and Tulum, enhancing accessibility to this popular Mexican destination for travelers. 



Travel News Trends

Here’s a look at a few of the trends we noticed among travel-related press releases in November and December, with a few examples of each.

Luxury Travel

Despite the challenges posed by inflation, travelers continue to show a growing interest in the luxury travel sector. Many travelers are prioritizing leisure travel in their budget to ensure they have the experiences they desire. To enjoy an extravagant experience with less sticker shock, some travelers are even opting for more accessible river cruising over the rising costs associated with land travel.

Whichever their mode of travel, globetrotters are looking to embrace luxurious new horizons in the forms of opulent accommodations, exclusive locales, and lavish amenities. The travel industry has responded to this desire, sending over 200 luxury-themed press releases via PR Newswire in November and December.

These releases highlight the best of the best when it comes to luxury cruisers, one-of-a-kind hotels, and highly-curated experiences: 

Winter Getaways

Travelers are welcoming the magic of the winter season and the unique experiences to be had during this time of the year. The travel industry is ready to deliver consumers their perfect winter wonderland by offering options ranging from cozy cabins nestled in the mountains to warm, sandy beaches to shake off the winter chill.

Winter getaways are trending in the PR Newswire hub, with nearly 180 winter travel press releases sent out in November and December.

Hotels are capturing the attention of vacationers by featuring winter chalets and snug cabins as the go-to accommodation choices. Notably, destinations like Montana and Colorado are in the limelight, enticing individuals with the allure of snow-covered landscapes and some of the best-rated ski resorts. Other travelers are opting to escape the icy weather, gravitating towards sun-soaked destinations in Florida; Miami and Orlando are particularly well-liked this winter.

Here are a few winter travel releases sent out in November and December:

Holiday Tourism

The fall and winter seasons bring with them the holiday surge. People are abuzz with merrymaking as they plan their travels around celebrations like Thanksgiving, Christmas, and New Year's. Many embark on their homecoming journeys to reunite with their loved ones for their celebrations.

This time of the year also brings various holiday-themed attractions for consumers to take part in locally. More adventurous travelers have their sights set on international destinations, reflecting a growing trend of venturing beyond familiar borders for unique and culturally rich holiday vacations.

However travelers chose to make the most of this festive season, PR Newswire had it covered with nearly 300 holiday-themed press releases distributed in the past two months. 

For some ideas of how dynamic the holiday travel scene has been, here are a few releases covering the seasonal travel boom:

Looking Ahead

Now that winter has fully arrived, it will be interesting to see how the travel industry continues to innovate with the evolving landscape of consumer preferences and aspirations. A future winter trend might include off-season travel, with some looking to reduce costs and visit famous destinations while beating the summer tourist rush. AI integration, especially in the hospitality sector, is another element to keep an eye on as we watch how the industry leverages this powerful technology.

Of course, only time will tell what 2024 has in store for the ever-adaptable and diverse travel sector.


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About the Author

Rhyam Williams headshotRhyam Williams is a Customer Content Specialist at PR Newswire with a passion for tracking trends and travel. Outside of work, Rhyam can be found eating spicy food, planning the next big trip, playing video games, and being the human equivalent of an indoor cat.